It is impossible to look to the future without seeing the metaverse as part of our lives. There are some massive opportunities waiting for those who are willing to adapt and innovate. Perhaps it is too early for most business owners to realize how important the metaverse will be, but I’d like to change that.

Let’s take a look at how some top brands are taking advantage of the power of the metaverse and what we can learn from them. The metaverse is going to lead to huge changes in our lives without a doubt, and the sooner we learn to adapt to it, the better.


I’ve listed the brands in no particular order, as they have all approached the metaverse in their own ways. This should serve as a great starting point to learn more about how you can get started in the metaverse with your own business. Keep in mind that many other brands are also jumping into this, but I wanted to mention some of the biggest brands.




There are very few sports apparel brands that have grown to Nike’s level of popularity and influence. Last year, the brand decided to create its own world on Roblox, one of the most popular virtual world platforms. It’s called Nikeland, and people can create avatars, play games and interact with each other there. It offers a perfect virtual gaming and social world that revolves around the Nike brand.



Adidas is another powerhouse sportswear brand that understands the importance of jumping into the metaverse. In 2021, Adidas launched its own NFT drop in partnership with NFT giants such as Punks Comic and Bored Ape Yacht Club.

I think Adidas is doing something very bold by taking on the NFT craze that seems to be so polarizing. The good thing about this is that it gives more people confidence in the value of the metaverse and all things related to it (NFTs being a huge aspect).



How could you expect one of the biggest and most powerful brands in the world not to get into the metaverse? Just like Adidas, Coca-Cola set its sights on the value of NFTs and the many ways they can be used for brand power. The brand ran an inaugural NFT campaign that offered “loot boxes” containing all kinds of virtual goodies. This gave it the chance to test out the acceptance of the NFT approach with great results.

It is evident that NFTs are becoming a huge part of many brands’ metaverse strategies. Keep in mind that NFTs will be a very relevant part of the metaverse. They will likely be the most reliable way for anyone to prove ownership of anything they showcase within the metaverse.



Just like Nike used Roblox for its journey into the metaverse, Gucci did the same thing when it sold a virtual handbag there in 2021. And impressively, the bag commanded a higher price than its real-world counterpart. Just imagine how much power the metaverse holds when an item that only exists in a virtual world can be so valuable.

This is a perfect example of how NFTs are very useful and why a virtual handbag is of real value: A virtual handbag can be used by a person’s avatar in the metaverse or it could be sold at a store in the metaverse. This kind of value is why top brands are betting on the value of NFTs.


What Do All Of These Brands Have In Common?

One of the main things that all of these brands have in common is their ability to adapt to change. All of them have been around for over 50 years. This means that they have been able to learn and adapt to new and important changes. Any business that is looking to survive and thrive in the modern world needs to adopt this posture.


How Can Smaller Brands Start To Adapt To The Metaverse?

It is essential for business ventures of all sizes to be able to understand the value and importance of the metaverse. It truly does allow for a whole new level of engagement.

The first step could be to learn more about how the metaverse works. Once you understand the core functions, you can start to brainstorm ideas that could help your business get involved.

A good way to do this is to learn about platforms like Roblox that offer an experience that shows how the metaverse works as far as the potential to interact with your target audience. You can also take advantage of immersive technologies such as virtual reality and augmented reality to enhance the experience.


Final Thoughts

I cannot stress enough the importance of finding ways to take advantage of the metaverse. All business ventures, regardless of their size, are going to need to look for ways to adapt to the new era. The metaverse is a vast virtual world of opportunities, and this makes it a very exciting and important consideration.